Kugelfisch wrote: ↑
Fri Apr 14, 2017 3:37 pm
Monetization for everyone was the biggest mistake YT ever made.
No, I honestly think that--at least for YouTube--it was a brilliant move, because it brought in a lot more money for them. Previously, everyone outside of their select group were costing them money for bandwidth while bringing in no revenue for YouTube, but now a lot more of them are getting money for YouTube. I actually wouldn't be terribly surprised if they were getting more money via monetization from the random shmucks with 100 views on their videos than from their top earners, because while the random shmucks might not be making much money, there's a lot of random shmucks. And YouTube won't pay you until you've made $100 in ad revenue since your last check from them, meaning that for anyone who doesn't get $100 (which is most), YouTube doesn't even have to pay them their cut for the advertising and gets to keep it all. I know they're still having trouble turning a profit, but they'd be a lot worse off if they didn't offer monetization to everyone.
rabidtictac wrote: ↑
Sat Apr 15, 2017 1:09 am
YouTube is trying to become Netflix with YouTube Red, buying movies, renting movies etc but none of that shit is working because people don't associate YT with paying for videos and "paid" YT also drives a really shitty bargain compared to other streaming services.
Looking back, I think YouTube should have gone for a premium subscription model with benefits for the video uploader
, sort of like places like Podbean or Soundcloud for podcasts. For quite a while, they limited you to 10-minute videos. Eventually they removed that restriction because they were the only ones that low, but if they had earlier on jumped on the premium subscription for removing restrictions like that (as well as possibly offering other benefits like your videos being more promoted), it might have been able to work. It's obviously too late to try to do something like that now, though.