https://www.theringer.com/
It's the perfect distilled essence of smug, hipster clickbaity pandering money-first pretender garbage dressed up in even more pretentiousness so it's supposedly more palatable to normies.
Aka 'high functioning' levels of Internet Nobodies, which are which are arguably worse than the rest of the spectrum:
Every one of their choices of their 'content' is precisely the stuff in the genre that no one cares about (sports = NBA, movies = Wes Anderson and 'popular' romcoms from 1998, tech = lefty political stories, wrestling = wrestling), speckled in a veneer of pseudo-intellectual opinions and fake 'we love' shit' contempt for anything but the most superficial and PC popular approved,
Supposedly run by Bill Simmons. He's the high functioning version of Spoony.
- Was once popular in sports for actually being somewhat funny and being an outsider railing against stuff that was supposed to be acceptably popular at the time (akin to FF8).
- Warnings signs were when he mentioned how he was supposedly a former writer/best friend with Jimmy Kimmel and never shut up about how great SNL was and is.
- Gradually grew more of an ego as his audience grew:
- stopped giving a shit about the content that made him famous (columns)
- got lazy and did podcasts (as a 40 year old with a voice like a young cuck), mailbags, and low effort things
- assumed his audience gave two fucks about his personal opinions and got addicted to twitter
- started to drown in a sea of pop culture references about the Wire and Jersey Shore (and stopped using the references that made him funny/famous in the first place)
- doubled down on his hypocritical faults (his love of bad gambling strategies)
- moved to Commiefornia and immediately became a PC liberal shill (he stopped liking or mentioning Rocky anymore because apparently the franchise is offensive to African-Americans)
- and started hosting Obama, bashing Roger Goodell like some kind of anti-concussion and justice prophet, and demanded more and more from ESPN
- Hilariously had one bad website that was fill of other writer nobodies that he tried to farm out the work for money (like CA).
- Only got the site and was tolerated for calling out whoever he wanted like a whiney jerk because his boss and biggest supporter was literally on cocaine.
- Like CA, the site fell through when most of the viewing audience realized the content was terrible and made by people who were insufferable pricks with their heads up their own asses.
- Like CA, had some arguably good content buried and unearthed completely by accident, that did not stay very long
- Like Spoony, got lol fired (from ESPN) when he went too far even from them (but felt 'creatively stifled'). Then did nothing for a while, had a disastrously brief stint at HBO where he blamed everyone else for his failure, then set up a 2.0 version of his pop culture ego dreamworld with younger more impressionable writers who double down on everything terrible and that he could do even less than before and watch the money roll in
Only hope the site will flame out again, but like Spoony and CA, his legion of retarded 40-50 something left coast PC fantasy sports and crap TV watching numales will probably not let him die.